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Comfortex BlindCrafter Marketing & Merchandising
Comfortex BlindCrafters have access to a branded collection of retail store merchandising, advertising and marketing support. These professionally developed resources provide tools to drive consumer traffic and create satisfied customers. The major support elements for the marketing and advertising package are:
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Comfortex BlindCrafter Logo The Comfortex BlindCrafter logo creates a nationwide brand that is recognized by consumers as a preferred source of custom window fashions. |
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Store Merchandising Displays Free standing or wall-mounted display modules can be configured to fit any showroom floor plan. Sample blinds and shades demonstrate the beauty and ease of use of all Comfortex window treatments.
Swatch Center A complete and comprehensive in-store swatch program puts samples into the hands of your best prospects. This attractive display integrates easily into your showroom and these samples will help you close more sales! |
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Exclusive Sample Books A complete range of sample books designed specifically for Comfortex BlindCrafters beautifully showcase all the Comfortex product lines, including the BlindCrafter Exclusive Products. Complete and compact, they are perfect for shop-at-home calls and beautiful on display in a showroom. |
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BlindCrafter Credit Card Program Higher average sales, low regular fees, security of sale, increased customer loyalty, instant credit available, free terminal and POP materials, periodic promotions offering no transaction fee available exclusively for BlindCrafters through GE Consumer Finance.
January 1 - March 31, 2006 Comfortex will be funding the dealer cost on 12 Months, No Payment/No Interest Financing Offers* |
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National Promotional Campaigns The 2005 Windows to Paradise Sweepstakes was a national program created exclusively for Comfortex BlindCrafters. It was designed to increase brand awareness, store traffic, and sales. Windows to Paradise Sweepstakes ran from September 1 - November 30, 2005. Comfortex will funded the grand prize - a 4 Day/3 Night Trip to the Atlantis Resort, Paradise Island, Bahamas.
New promotions are planned each year. |
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Internet Presence BlindCrafter.com is a web site dedicated solely to Comfortex BlindCrafters. The site is designed to raise consumer awareness of the Comfortex BlindCrafter brand and drive sales leads to your store.
Personal Web Sites As a BlindCrafter, you will also receive your own customized web-site. You provide us with the information (store hours, products, specials etc) and we will maintain and update it for you. Even if you already have a web site, BlindCrafter.com will give you an expanded presence and help drive your business. |
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Print Advertising Attractive newspaper ads and full-color freestanding newspaper inserts are designed for immediate publication.
Marketing Support CD-Rom A comprehensive product reference guide and marketing resources, such as photos and descriptive product copy, assist you in developing advertising. A wide variety of completely assembled electronic ad slicks ready for print are included as well. |
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Television and Radio Advertising Professionally, prerecorded and ready-to-use commercials promote both Comfortex BlindCrafter products and your business. |
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Logo Merchandise and Apparel Give a consistent and professional look to your employees with Comfortex BlindCrafter apparel. |
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Store Signage Window decals, lighted store signs, and store signage reinforce the Comfortex BlindCrafter brand name. |
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Co-Op We want to encourage you to advertise and participate in all of the innovative marketing programs we offer. The BlindCrafter Advertising Cooperative Program will assist with costs and provide opportunities for media placement. |
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